Youmna El-Asmar

Youmna has over 10 years of brand planning experience, including strategic lead roles on a number of local and international accounts across industries - FMCG, banking, telecom, food services, real estate, and others.

Youmna’s expertise spans brand strategy, communication strategy, research, social strategy, experience planning, as well as workshop design and moderation.

Youmna recently joined Leo Burnett Dubai’s team. Prior to that she was leading the strategic departments of Leo Burnett Beirut, Leo Burnett Jordan and Publicis Beirut for a number of years, She was also heading the baby care and oral care categories in the EMEA region for Procter & Gamble, as well as the gum category in the MEA region for Mondelez. In addition, she regularly leads cross-regional pitch teams in the GCC and has been instrumental in the group’s business development effort.

Youmna has earned numerous awards including a Gold Lion at Cannes’ Lion Festival, and several LeoIntel Awards, which recognize outstanding pieces of intelligence produced within Leo Burnett’s global network of strategists. In addition, she was named 10th Best Strategic Planner worldwide in the Big Won Report of 2015.

Youmna holds an M.A. in International Communications and Development from City University in London, and a B.A. in Business Administration from the American University of Beirut