My Latest Work
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About me
This profile was created because MERCIER Loïc has been referenced on AdForum.
Sector Experience
- Online Travel & Reservation Services
- Department Stores, Supermarkets
- Drugstores, Specialty Stores
- Four Wheel Drive, SUV(Sports Utility Vehicle)
- Airlines, Airports, Railways, Bus Lines, Ferries & Cruises
- Video Games/Consoles
- Environmental & Animal Issues
- Mineral, Sparkling & Bottled Waters
- Automotive
- Toys & Games
- Cars
- Compact & Small Cars
- Soft Drinks, Tonics
- Preservation of Monuments, Parks & Wildlife
- Car & Utility Rentals
- Environmental & Ecological Issues
Awards
- 2024 EFFIE France
- 2024 Prix Club des Directeurs Artistiques (Club des DA)
- 2021 Grand Prix Stratégies de la Publicité
- 2016 CLIO Awards
- 2016 Grand Prix de la Publicité Presse Magazine
- 2014 The New York Festivals Advertising Awards
- 2013 Eurobest
- 2013 Cannes Lions International Festival of Creativity
- 2013 Epica Awards
- 2013 Grand Prix Stratégies du Brand Content
- 2012 Cristal Media & ADvertising Summit
- 2011 ACT Responsible Tributes
- 2011 LIA
- 2010 AdPrint - European Creative Teams Competition
- 2010 Grand Prix de la Communication Extérieure (ex Grand Prix de l'Affichage)
- 2010 Effie Awards Europe
My Work
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- BRAND:
- Air France Holidays
- AGENCY:
- Aura by Omnicom Group
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- BRAND:
- Air France Holidays
- AGENCY:
- Aura by Omnicom Group
Déconnectez 2
- BRAND:
- Air France Holidays
- AGENCY:
- Aura by Omnicom Group
Déconnectez 1
- BRAND:
- Air France Holidays
- AGENCY:
- Aura by Omnicom Group
Air France Holidays
- BRAND:
- Air France Holidays
- AGENCY:
- Aura by Omnicom Group
L'été, on est là pour éteindre ceux qui vous allument sur les prix.
- BRAND:
- Aldi
- AGENCY:
- TBWA\PARIS
Les juilletistes n'ont pas à payer plus cher
- BRAND:
- Aldi
- AGENCY:
- TBWA\PARIS
L'été, on voit les mouettes s'envoler.
- BRAND:
- Aldi
- AGENCY:
- TBWA\PARIS
Glacier
- BRAND:
- Aldi
- AGENCY:
- TBWA\PARIS
Positions
Chief Strategy Officer
Boulogne-Billancourt, France
December 2020 - Present (4 years 1 month)
Les juilletistes n'ont pas à payer plus cher
- BRAND:
- Aldi
- AGENCY:
- TBWA\PARIS
L'été, on voit les mouettes s'envoler.
- BRAND:
- Aldi
- AGENCY:
- TBWA\PARIS
Glacier
- BRAND:
- Aldi
- AGENCY:
- TBWA\PARIS
Boucle d'Or
- BRAND:
- Aldi
- AGENCY:
- TBWA\PARIS
Boucle d'Or
- BRAND:
- Aldi
- AGENCY:
- TBWA\PARIS
Christmas before Christmas
- BRAND:
- Aldi
- AGENCY:
- TBWA\PARIS
Christmas before Christmas (French)
- BRAND:
- Aldi
- AGENCY:
- TBWA\PARIS
Blanche Neige
- BRAND:
- Aldi
- AGENCY:
- TBWA\PARIS
Cinderella 2023 (60s French)
- BRAND:
- Aldi
- AGENCY:
- TBWA\PARIS
Cinderella 2023 (144s)
- BRAND:
- Aldi
- AGENCY:
- TBWA\PARIS
Lions Of Our Time
- BRAND:
- Peugeot
Lions Of Our Time
- BRAND:
- Peugeot
Lions Of Our Time
- BRAND:
- Peugeot
Chief Strategy Officer
Boulogne Billancourt, France
December 2014 - December 2020 (6 years)
Win more than gold
- BRAND:
- Riders Republic
- AGENCY:
- BBDO Paris
Les Seychelles
- BRAND:
- Smart
- AGENCY:
- BBDO Paris
Cut In 2
- BRAND:
- Smart
- AGENCY:
- BBDO Paris
Cut In 1
- BRAND:
- Smart
- AGENCY:
- BBDO Paris
Rédac Minutebuzz
- BRAND:
- Smart Fortwo
- AGENCY:
- BBDO Paris
Rédac 20 minutes
- BRAND:
- Smart Fortwo
- AGENCY:
- BBDO Paris
RDV Tinder
- BRAND:
- Smart Fortwo
- AGENCY:
- BBDO Paris
Cours Zumba
- BRAND:
- Smart Fortwo
- AGENCY:
- BBDO Paris
Court Central
- BRAND:
- Smart Fortwo
- AGENCY:
- BBDO Paris
L'enquête
- BRAND:
- Mercedes
- AGENCY:
- BBDO Paris
Le Monolithe
- BRAND:
- Mercedes-Benz
- AGENCY:
- BBDO Paris
Smart ForTwo
- BRAND:
- Smart ForTwo
- AGENCY:
- BBDO Paris
Smart ForTwo
- BRAND:
- Smart ForTwo
- AGENCY:
- BBDO Paris
Smart ForTwo
- BRAND:
- Smart ForTwo
- AGENCY:
- BBDO Paris
Smart ForTwo
- BRAND:
- Smart ForTwo
- AGENCY:
- BBDO Paris
Smart se mesure à la concurrence.
- BRAND:
- Smart ForTwo
- AGENCY:
- BBDO Paris
Head of Planning
Boulogne-Billancourt, France
October 2011 - December 2014 (3 years 2 months)
Avant l'ouverture (Director's Cut)
- BRAND:
- Conforama
- AGENCY:
- Proximity Paris
Senior Strategic Planner
Levallois-Perret, France
March 2006 - September 2011 (5 years 6 months)
You can't afford to be slow in an emergency
- BRAND:
- WWF
- AGENCY:
- Ogilvy Paris
VITTEL - Les Vittellois
- BRAND:
- Vittel
- AGENCY:
- Ogilvy Paris
Moving
- BRAND:
- Vittel
- AGENCY:
- Ogilvy Paris
Perrier Secret Place
- BRAND:
- Perrier
- AGENCY:
- Ogilvy Paris
Perrier Secret Place
- BRAND:
- Perrier
- AGENCY:
- Ogilvy Paris
The Drop
- BRAND:
- Perrier
- AGENCY:
- Ogilvy Paris
Le Club
- BRAND:
- Perrier
- AGENCY:
- Ogilvy Paris
Rhino
- BRAND:
- WWF France
- AGENCY:
- Ogilvy Paris
Gorilla
- BRAND:
- WWF France
- AGENCY:
- Ogilvy Paris
Panda
- BRAND:
- WWF France
- AGENCY:
- Ogilvy Paris
Car
- BRAND:
- Perrier
- AGENCY:
- Ogilvy Paris
PerrierbyDita: Dark Room
- BRAND:
- Perrier
- AGENCY:
- Ogilvy Paris
PerrierbyDita: Mansion
- BRAND:
- Perrier
- AGENCY:
- Ogilvy Paris
Melting (50s)
- BRAND:
- Perrier
- AGENCY:
- Ogilvy Paris
Melting (70 sec)
- BRAND:
- Perrier
- AGENCY:
- Ogilvy Paris
- 2014 Grand Prix Stratégies de la Publicité
- 2014 The New York Festivals Advertising Awards
- 2013 Eurobest
- 2013 Cannes Lions International Festival of Creativity
- 2013 Epica Awards
- 2013 Prix Club des Directeurs Artistiques (Club des DA)
- 2013 Grand Prix Stratégies du Brand Content
- 2012 Cristal Media & ADvertising Summit
- 2011 ACT Responsible Tributes
- 2011 LIA
- 2011 CLIO Awards
- 2010 AdPrint - European Creative Teams Competition
- 2010 Grand Prix de la Communication Extérieure (ex Grand Prix de l'Affichage)
- 2010 Effie Awards Europe
Senior Strategic Planner
Freelance
France
March 2005 - February 2006 (11 months)
Strategic Planner
D'Arcy
France
March 1999 - January 2003 (3 years 10 months)