Alexey Fedorov Interview(s)
PHNX Jury Interview 2024
Why did you think it was important to join the PHNX jury this year?
This is important to me to be able to study and discuss the best advertising work from around the world. This is an invaluable experience. This will allow me and my agency to reach the next level and do something outstanding.
What do you think of our hybrid jury, featuring creatives but also strategists, clients and people from all corners of the industry?
The more different industry experts are involved in the jury, the more objective the work will be viewed. Ideas are not created only by creatives. A large team of different specialists takes part in the creation and the final result depends on everyone.
What do you think of the idea of free entry until the shortlist stage?
I welcome this. This will allow participation in the festival not only for large agencies with large budgets, but also for independent small agencies, of which there are now more and more in the world.
How would you define the perfect PHNX Awards winner?
I would define it - “How did they come up with this and implement it?!” )
What is having the biggest impact on creative trends at the moment?
That's a very difficult question. Since something new appears in the world every day... I think my answer will be outdated tomorrow.)
Who would you nominate as your two or three “creatives of the year”?
Alexandre Dodille, Ryan Reynolds and Natasha Pavlova.
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