Rich Robson

With a career that spreads across Australasia’s most respected ad agencies (including DDB Auckland, Saatchi & Saatchi Auckland, DDB Sydney & Host Havas Sydney), Rich Robson has a reputation for creating work that earns an unreasonable amount of attention.

In 2020, Rich co-founded his own advertising agency, Yarn. An agency on a mission to create work that gets people talking (or ‘yarning’ as we say in New Zealand). In its first year of operation, Yarn picked up countless awards including Gold at New Zealand’s top advertising award show - Axis.

Since then Yarn has grown from strength to strength, becoming one of New Zealand's most acclaimed independent agencies, receiving more Gold at Axis, a radio Grand Prix at ORCA, and further recognition at Spikes Asia, Epica, Webby’s and Cannes Lions.

Jury Experience

4x NZ Axis Awards Judge
-PR Social & Digital - 2019
-PR Social & Digital - 2022
-PR Social & Digital - 2023
-Radio & Audio - 2024

Rich’s knowledge & collaborative spirit make him a valuable addition to any jury. An award winning English ad man with over a decade of southern hemisphere experience gives him a unique international lens to judge work
Leisa Wall / CCO / FCB NZ

I selected Rich to help award the best work of 2022. He was insightful & always willing to defend or question a piece of work without bias. Most of all he is a good human who made the process a pleasure
Anne Boothroyd / Ex-ECD / Dentsu NZ

Rich was a great team player at Axis 2023 & made sure everyone on the panel was heard. He brought a fair & measured perspective and would be an awesome addition to any jury
Ray McKay / CCO / RUN NZ