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Cannes Lions International Festival of Creativity

Creative Award
London, United Kingdom

2012 Cannes Lions International Festival of Creativity Award Winners

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2012 Cannes Lions International Festival of Creativity - Gold Lion - Fast Moving Consumer Goods
Direct

COKE POLAR BOWL

AGENCY: Wieden + Kennedy
BRAND: 46664/Coca-Cola
CATEGORY: Fast Moving Consumer Goods
AWARD: Gold Lion
ADVERTISER: Coca-Cola Company

2012 Cannes Lions International Festival of Creativity - Gold Lion - Best fictional program, series or film where a client has successfully created a drama, comedy or miniseries around a product or brand
Branded Content & Entertainment

MFCEO

AGENCY: 72andSunny
BRAND: K-Swiss
CATEGORY: Best fictional program, series or film where a client has successfully created a drama, comedy or miniseries around a product or brand
AWARD: Gold Lion
ADVERTISER: K-Swiss, Inc.

2012 Cannes Lions International Festival of Creativity - Gold Lion - Best integrated content campaign
Branded Content & Entertainment

MFCEO

AGENCY: 72andSunny
BRAND: K-Swiss
CATEGORY: Best integrated content campaign
AWARD: Gold Lion
ADVERTISER: K-Swiss, Inc.

2012 Cannes Lions International Festival of Creativity - Gold Lion - Best Use Of Branded Content Or Sponsorhip
Media

Project Imagin8ion

AGENCY: Grey New York
BRAND: Canon
CATEGORY: Best Use Of Branded Content Or Sponsorhip
AWARD: Gold Lion
ADVERTISER: Canon Inc.

2012 Cannes Lions International Festival of Creativity - Gold Lion - Charity & Not For Profit
PR

Blood Relations

AGENCY: BBR Saatchi & Saatchi
BRAND: The Impossible Brief
CATEGORY: Charity & Not For Profit
AWARD: Gold Lion
ADVERTISER: The Peres Center for Peace

2012 Cannes Lions International Festival of Creativity - Gold Lion - Long Format Internet Film
Film

Blood Relations

AGENCY: BBR Saatchi & Saatchi
BRAND: The Impossible Brief
CATEGORY: Long Format Internet Film
AWARD: Gold Lion
ADVERTISER: The Peres Center for Peace

2012 Cannes Lions International Festival of Creativity - Gold Lion - Best Integrated Campaign Led By PR
PR

Blood Relations

AGENCY: BBR Saatchi & Saatchi
BRAND: The Impossible Brief
CATEGORY: Best Integrated Campaign Led By PR
AWARD: Gold Lion
ADVERTISER: The Peres Center for Peace

2012 Cannes Lions International Festival of Creativity - Gold Lion - Public Health & Safety, Public Awareness Messages
Direct

Blood Relations

AGENCY: BBR Saatchi & Saatchi
BRAND: The Peres Center For Peace
CATEGORY: Public Health & Safety, Public Awareness Messages
AWARD: Gold Lion
ADVERTISER: The Peres Center for Peace

2012 Cannes Lions International Festival of Creativity - Gold Lion - Charities, Public Health & Safety, Public Awareness Messages
Media

Blood Relations

AGENCY: BBR Saatchi & Saatchi
BRAND: The Impossible Brief
CATEGORY: Charities, Public Health & Safety, Public Awareness Messages
AWARD: Gold Lion
ADVERTISER: The Peres Center for Peace

2012 Cannes Lions International Festival of Creativity - Gold Lion - Fast Moving Consumer Goods
Media

Bikers

AGENCY: Duval Guillaume
BRAND: Carlsberg
CATEGORY: Fast Moving Consumer Goods
AWARD: Gold Lion
ADVERTISER: Carlsberg Breweries

2012 Cannes Lions International Festival of Creativity - Gold Lion - Stunts & Live Advertising
Outdoor

Bikers

AGENCY: Duval Guillaume
BRAND: Carlsberg
CATEGORY: Stunts & Live Advertising
AWARD: Gold Lion
ADVERTISER: Carlsberg Breweries

2012 Cannes Lions International Festival of Creativity - Gold Lion - Direction
Film Craft

The Bear

AGENCY: BETC Paris
BRAND: Canal +
CATEGORY: Direction
AWARD: Gold Lion
ADVERTISER: Canal+

2012 Cannes Lions International Festival of Creativity - Gold Lion - Visual Effects
Film Craft

The Bear

AGENCY: BETC Paris
BRAND: Canal +
CATEGORY: Visual Effects
AWARD: Gold Lion
ADVERTISER: Canal+

2012 Cannes Lions International Festival of Creativity - Gold Lion - Publications & Media
Film

The Bear

AGENCY: BETC Paris
BRAND: Canal +
CATEGORY: Publications & Media
AWARD: Gold Lion
ADVERTISER: Canal+

2012 Cannes Lions International Festival of Creativity - Gold Lion - Bars, Restaurants & Stores Etc.
Outdoor

Norte Photoblocker

AGENCY: Saatchi & Saatchi Argentina
BRAND: Norte Beer
CATEGORY: Bars, Restaurants & Stores Etc.
AWARD: Gold Lion
ADVERTISER: AB Inbev

2012 Cannes Lions International Festival of Creativity - Gold Lion - Best Music / Sound Design
Cyber

Obsessed With Sound

AGENCY: DDB & Tribal Amsterdam
BRAND: Philips
CATEGORY: Best Music / Sound Design
AWARD: Gold Lion
ADVERTISER: Philips

2012 Cannes Lions International Festival of Creativity - Gold Lion - Best Use Of Integrated Media
Media

Hard & Fast ft Vinnie Jones

AGENCY: Grey London
BRAND: BHF
CATEGORY: Best Use Of Integrated Media
AWARD: Gold Lion
ADVERTISER: British Heart Foundation

2012 Cannes Lions International Festival of Creativity - Gold Lion - Use Of Multiple Screens Or Networked Mobile Technology
Mobile

Chevy Game Time App

AGENCY: Goodby Silverstein & Partners
BRAND: Chevrolet
CATEGORY: Use Of Multiple Screens Or Networked Mobile Technology
AWARD: Gold Lion
ADVERTISER: General Motors Corp.

2012 Cannes Lions International Festival of Creativity - Gold Lion - Best International PR Campaign
PR

Inspired by Iceland (Board)

AGENCY: The Brooklyn Brothers & Islenska
BRAND: Promote Iceland
CATEGORY: Best International PR Campaign
AWARD: Gold Lion
ADVERTISER: Promote Iceland

2012 Cannes Lions International Festival of Creativity - Gold Lion - Retail & E-Commerce, Incl. Restaurants
PR

Braille Burgers

AGENCY: MetropolitanRepublic
BRAND: Wimpy
CATEGORY: Retail & E-Commerce, Incl. Restaurants
AWARD: Gold Lion
ADVERTISER: Wimpy