2012 Cannes Lions International Festival of Creativity Award Winners
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COKE POLAR BOWL
AGENCY:
Wieden + Kennedy
BRAND:
46664/Coca-Cola
CATEGORY:
Best Use of Screens
AWARD:
Silver Lion
ADVERTISER: Coca-Cola Company
Best Job
AGENCY:
Wieden+Kennedy
BRAND:
Procter & Gamble
CATEGORY:
Art Direction
AWARD:
Silver Lion
ADVERTISER: Procter & Gamble
The Most Popular Song
AGENCY:
J. Walter Thompson San Juan
BRAND:
Banco Popular De Puerto Rico
CATEGORY:
Best Use of Radio as a Medium
AWARD:
Silver Lion
ADVERTISER: Banco Popular De Puerto Rico
Mini Maps
AGENCY:
DDB Paris
BRAND:
Mini
CATEGORY:
Direct Response Digital: Social Media & Viral Marketing
AWARD:
Silver Lion
ADVERTISER: BMW
Plumbers Without Borders
AGENCY:
Prime Weber Shandwick
BRAND:
Comfort
CATEGORY:
Internal Communications
AWARD:
Silver Lion
ADVERTISER: Comfort
Online Street Musicians
AGENCY:
Jung von Matt/365
BRAND:
Deutsches Rotes Kreuz
CATEGORY:
Best Use Of Digital Media
AWARD:
Silver Lion
ADVERTISER: Red Cross
Ink Pad
AGENCY:
Leo Burnett India
BRAND:
Door Step School
CATEGORY:
Best Localised Campaign
AWARD:
Silver Lion
ADVERTISER: Door Step School
What's Your Dulux Colour Of New Zealand
AGENCY:
OMD New Zealand
BRAND:
Dulux Colours Of New Zealand
CATEGORY:
Best Use Of Integrated Media
AWARD:
Silver Lion
ADVERTISER: AkzoNobel
Fueling Buzz
AGENCY:
J. Walter Thompson San Juan
BRAND:
Gatorade
CATEGORY:
Best Use Of Branded Content Or Sponsorhip
AWARD:
Silver Lion
ADVERTISER: PepsiCo Inc.
Radio Ghosts (Board)
AGENCY:
Serviceplan Group
BRAND:
Johanniter-Unfall-Hilfe
CATEGORY:
Best Use of Audio
AWARD:
Silver Lion
ADVERTISER: Die Johanniter
Kre-O Transform Your World
AGENCY:
Fischer&Friends
BRAND:
Kre-O Transformers
CATEGORY:
Best Use Of Integrated Media
AWARD:
Silver Lion
ADVERTISER: Hasbro
Grazed On Greatness
AGENCY:
TBWA\Sydney
BRAND:
M.J.Bale
CATEGORY:
Best Use Of Branded Content Or Sponsorhip
AWARD:
Silver Lion
ADVERTISER: M.J.Bale
Minus One Project
AGENCY:
Cheil India
BRAND:
Samsung
CATEGORY:
Best Use Of Integrated Media
AWARD:
Silver Lion
ADVERTISER: Samsung
See More Of New Zealand By Train
AGENCY:
Clemenger BBDO
BRAND:
Tranz Scenic
CATEGORY:
Travel, Entertainment & Leisure
AWARD:
Silver Lion
ADVERTISER: Kiwirail
Stork
AGENCY:
LAPIZ Hispanic Marketing
BRAND:
Clearblue
CATEGORY:
Pharmacy
AWARD:
Silver Lion
ADVERTISER: Procter & Gamble
Ready Baked Jackets
AGENCY:
PHD Media Ltd
BRAND:
McCain
CATEGORY:
Best Use of Outdoor
AWARD:
Silver Lion
ADVERTISER: McCain Foods, Inc.
Donation Army
AGENCY:
Ogilvy Germany
BRAND:
Oroverde
CATEGORY:
Best Use Of Ambient Media: Large Scale
AWARD:
Silver Lion
ADVERTISER: OroVerde Rainforest Foundation