My Latest Work
SEE ALL WORKWhen you see the car of tomorrow
Get Tested (165 sec)
All The Names In The Country Share The Logo
Vegetable Picasso
About me
Graduated from ?Bezalel Art Academy? with a B.A. (Honors) in Graphic Design/Visual Communication.
Formally a cartoonist. His cartoons have been published in ?The New Yorker?, and all major newspapers and magazines in Israel.
12 years in advertising as a Creative Director.
Winner of 200 awards from the Israel Advertising Festival.
Winner of many International Awards, from all major international advertising award festivals among them (Grand Prix, The New York Festival,1999 for the Israel Radio Campaign, Cannes Shortlist, Cleo, Cresta, Promax etc.)
A member of the Y&R Creative Gang, the Y&R Senior Creative Directors Committee.
Skills
- Advertising
- Online Advertising
- Entrepreneurship
- Creative Strategy
- Digital Marketing
- Creative Direction
- Digital Strategy
- Leadership
- Social Media Marketing
- Marketing Strategy
- Publishing
- Management
- Marketing Communications
- Copywriting
- Online Marketing
- Digital Media
- Brand Development
- Interactive Advertising
- Interactive Marketing
- Social Media
- Mobile Marketing
- New Media
- Corporate Branding
- Email Marketing
- Web Design
- Content Strategy
- Marketing
- Public Speaking
- PPC
- Art Direction
Sector Experience
- Automotive
- Disease Awareness, Support Groups & Associations
- Others
- Home Appliances, Furniture & Gardening
- Sports & Health Clubs, Gyms, Spas, Diet Clinics
- Food
- Full Size & DeLuxe Cars
- Cars
- Colleges, Universities & Education Centers
- Charities, Foundations, Volunteers
- Photography
- Human Rights
- Business Services
- Yellow Pages & Directories
- Mayonnaise, Ketchup, Mustards
- Advertising Agencies
- TV, Hi-Fi, Video, Personal Stereo & Accessories
- Perfumes
- Milk & Milk Based
- Public Safety, Health & Hygiene
- Oral Hygiene
- Household Products & Maintenance
- Beers, Ciders, Lagers
- Telecommunications Services
- Corporate Communication
- Other Online Services
- Coupes & Convertibles
- Toothpaste
- OTC Medicines (Pain Relievers, Cold & Flu, ...)
- Banking & Financial Services, Investments, Stock Brokers
- Chocolate, Bars, Candies, Chewing-Gum
- Acne Products
- Wall & Floor Coverings
- Small Appliances & Home Accessories
- Potato Chips, Crisps & Crackers
- Personal Wireless Communication
- Online Retail, E-store
- Paints, Wood Protectors, Paint Brushes, Adhesives
- Insurance
- Consumer Electronics & Audio-Visual
- Mobile Telephones & tablets
- Advertising & Communication
- Credit Cards
- Anti-Domestic Violence, Sexual Abuse
- Mineral, Sparkling & Bottled Waters
- TV/Radio Programs & Stations
- Dairy Products & Eggs
- Institutional/Public Interest/Non-Profit Org.
- Media, Publishing & Production
Awards
- 2022 Epica Awards
- 2011 CLIO Awards
- 2011 Eurobest
- 2011 CRESTA
- 2011 AdPrint - European Creative Teams Competition
- 2011 The Golden Drum Awards
- 2011 ACT Responsible Tributes
- 2011 Cannes Lions International Festival of Creativity
- 2011 The New York Festivals Advertising Awards
- 2011 LIA
- 2010 International Food and Beverage Creative Excellence Awards - FAB Awards
- 2005 Promax&BDA Europe
- 2005 Promax & BDA World Gold Awards
- 2002 Promax UK Conference & Awards
My Work
SEE ALL WORKVegetable Mona Lisa
- BRAND:
- Magimix
- AGENCY:
- Y&R Israel
Vegetable Magritte
- BRAND:
- Magimix
- AGENCY:
- Y&R Israel
Office
- BRAND:
- Holmes Place Fitness Center
- AGENCY:
- Y&R Israel
Baby
- BRAND:
- Holmes Place Fitness Center
- AGENCY:
- Y&R Israel
Dog
- BRAND:
- Holmes Place Fitness Center
- AGENCY:
- Y&R Israel
Sleep
- BRAND:
- Holmes Place Fitness Center
- AGENCY:
- Y&R Israel
Couple
- BRAND:
- Holmes Place Fitness Center
- AGENCY:
- Y&R Israel
Positions
Founder & Chief Creative Officer of No, No, No, No, No, Yes ® New York, Public speaker, TEDx speaker
Gideon Amichay
February 2013 - Present (11 years 10 months)
No, No, No, No, No, Yes: Gideon Amichay at TEDxJerusalem
Chief Creative Officer, Joint Managing Partner (1994 - 2011)
Tel Aviv, Israel
1994 - 2011 (17 years)
Get Tested Project, Aids Task Force
Get Tested (165 sec)
- BRAND:
- Israel AIDS Task Force
- AGENCY:
- Y&R Israel
All The Names In The Country Share The Logo
- BRAND:
- Strauss
- AGENCY:
- Y&R Israel
Vegetable Picasso
- BRAND:
- Magimix
- AGENCY:
- Y&R Israel
Vegetable Mona Lisa
- BRAND:
- Magimix
- AGENCY:
- Y&R Israel
Vegetable Magritte
- BRAND:
- Magimix
- AGENCY:
- Y&R Israel
Office
- BRAND:
- Holmes Place Fitness Center
- AGENCY:
- Y&R Israel
Baby
- BRAND:
- Holmes Place Fitness Center
- AGENCY:
- Y&R Israel
Dog
- BRAND:
- Holmes Place Fitness Center
- AGENCY:
- Y&R Israel
Sleep
- BRAND:
- Holmes Place Fitness Center
- AGENCY:
- Y&R Israel
Couple
- BRAND:
- Holmes Place Fitness Center
- AGENCY:
- Y&R Israel
Einstein
- BRAND:
- Mercedes
- AGENCY:
- Y&R Israel
Birds
- BRAND:
- Smart
- AGENCY:
- Y&R Israel
Frog
- BRAND:
- Smart
- AGENCY:
- Y&R Israel
Moon
- BRAND:
- Smart
- AGENCY:
- Y&R Israel
- 2011 CLIO Awards
- 2011 Eurobest
- 2011 CRESTA
- 2011 AdPrint - European Creative Teams Competition
- 2011 Epica Awards
- 2011 The Golden Drum Awards
- 2011 ACT Responsible Tributes
- 2011 Cannes Lions International Festival of Creativity
- 2011 The New York Festivals Advertising Awards
- 2011 LIA
- 2010 International Food and Beverage Creative Excellence Awards - FAB Awards
- 2005 Promax&BDA Europe
- 2005 Promax & BDA World Gold Awards
- 2002 Promax UK Conference & Awards
Chief Creative Officer, Joint Managing Partner
Shalmor Avnon Amichay
1994 - 1999 (5 years)
Creative Director
Grey Tel Aviv
1990 - 1994 (4 years)
Cartoonist, Illustarator
Ma'ariv
January 1978 - April 1990 (12 years 3 months)
Shalmor Avnon Amichay/Y&R Interactive (delete)
Tel Aviv, Israel
Get Tested (165 sec)
- BRAND:
- Israel AIDS Task Force
- AGENCY:
- Y&R Israel
All The Names In The Country Share The Logo
- BRAND:
- Strauss
- AGENCY:
- Y&R Israel
Vegetable Picasso
- BRAND:
- Magimix
- AGENCY:
- Y&R Israel
Vegetable Mona Lisa
- BRAND:
- Magimix
- AGENCY:
- Y&R Israel
Vegetable Magritte
- BRAND:
- Magimix
- AGENCY:
- Y&R Israel
Office
- BRAND:
- Holmes Place Fitness Center
- AGENCY:
- Y&R Israel
Baby
- BRAND:
- Holmes Place Fitness Center
- AGENCY:
- Y&R Israel
Dog
- BRAND:
- Holmes Place Fitness Center
- AGENCY:
- Y&R Israel
Sleep
- BRAND:
- Holmes Place Fitness Center
- AGENCY:
- Y&R Israel
Couple
- BRAND:
- Holmes Place Fitness Center
- AGENCY:
- Y&R Israel
Einstein
- BRAND:
- Mercedes
- AGENCY:
- Y&R Israel
Birds
- BRAND:
- Smart
- AGENCY:
- Y&R Israel
Frog
- BRAND:
- Smart
- AGENCY:
- Y&R Israel
Moon
- BRAND:
- Smart
- AGENCY:
- Y&R Israel
- 2011 CLIO Awards
- 2011 Eurobest
- 2011 CRESTA
- 2011 AdPrint - European Creative Teams Competition
- 2011 Epica Awards
- 2011 The Golden Drum Awards
- 2011 ACT Responsible Tributes
- 2011 Cannes Lions International Festival of Creativity
- 2011 The New York Festivals Advertising Awards
- 2011 LIA
- 2010 International Food and Beverage Creative Excellence Awards - FAB Awards
- 2005 Promax&BDA Europe
- 2005 Promax & BDA World Gold Awards
- 2002 Promax UK Conference & Awards
Education
Executive MBA, Leadership, Business, Creative
2006 - 2008 (2 years)
