Bob Raidt

As President of Arc Worldwide, Bob’s accountability is to continue to build the capability, connectivity, and integrated collaboration of the Arc global network to drive results for our clients. Prior to Bob’s Arc role, he served as Worldwide Account Head on Leo Burnett’s global Samsung account, July 2013 - March 2015. Bob also currently serves as head of the Leo Burnett USA account management department.
His 19 years at Leo Burnett have been largely on McDonald’s. From 2004 to 2013, Bob served as Worldwide Account Head on McDonald’s. Bob also has led Leo Burnett’s global Coca-Cola account and has served as Brand Account Director on P&G’s Swiffer Brand Agency Leader team. Bob served three years in Singapore as Regional Account Director – McDonald’s Asia Pacific, and two and a half years in Tokyo leading McDonald’s Japan, P&G Hair Care and business development.
Bob began his career at Leo Burnett on the Chicago McDonald’s Co-Op account. His account leadership experience also includes Raytheon, Amoco, American Dairy Association and Kraft Foods. Bob provides career mentorship to more than 25 junior to mid-level account professionals across the Leo Burnett USA company, and he provides mentorship via the Leo Burnett Minority Employee Resource Group program.
Bob has been a key part of teams that have earned recognition for Leo Burnett creative achievement. Most recently, Bob’s Samsung team won six Lions at Cannes Festival 2014 for “Maestro’s Academy” and “S-Drive.” His Coca-Cola team earned nine Lions (three gold) at Cannes Festival 2013 for the “Small World Machines” India/Pakistan initiative.
Bob joined Leo Burnett Chicago in 1996 after receiving his Master’s degree in Management from Northwestern University’s Kellogg Graduate School of Management. In 1986, he earned his Bachelor of Science degree in Communication Studies at Northwestern University, where he was on the men’s NCAA tennis team.
Bob is a director on the board of Beacon Communications, Leo Burnett’s agency in Japan. Bob serves as a director on the Advertising Educational Foundation board. He has also served as a board member of The World Wildlife Fund/Earth Hour Initiative and The CFIDS Association of America. Previously, he was Chairman of the Publicity Committee for the Chicago Chapter of March of Dimes WalkAmerica.
Bob and his family reside in Chicago. He and his wife, Kiki, have two children, ages 13 and 10.