2022 Cannes Lions International Festival of Creativity Award Winners

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2022 Cannes Lions International Festival of Creativity - Grand Prix - Retail
Creative Strategy

The Breakaway

AGENCY: BBDO BELGIUM, Molenbeek-Saint-Jean
BRAND: DECATHLON
CATEGORY: Retail
AWARD: Grand Prix
ADVERTISER: DECATHLON

2022 Cannes Lions International Festival of Creativity - Gold Lion - Challenges & Breakthroughs / Long-Term Strategy
Creative Strategy

Mindsets

AGENCY: FCB Canada
BRAND: Canadian Down Syndrome Society
CATEGORY: Challenges & Breakthroughs / Long-Term Strategy
AWARD: Gold Lion
ADVERTISER: CANADIAN DOWN SYNDROME SOCIETY

2022 Cannes Lions International Festival of Creativity - Gold Lion - Food & Drink
Creative Strategy

Draw Ketchup

AGENCY: RETHINK, Toronto
BRAND: KRAFT HEINZ
CATEGORY: Food & Drink
AWARD: Gold Lion
ADVERTISER: KRAFT HEINZ

2022 Cannes Lions International Festival of Creativity - Gold Lion - Breakthrough on a Budget
Creative Strategy

Discover the originals

AGENCY: FORSMAN & BODENFORS, Gothenburg
BRAND: VISIT SWEDEN
CATEGORY: Breakthrough on a Budget
AWARD: Gold Lion
ADVERTISER: VISIT SWEDEN

2022 Cannes Lions International Festival of Creativity - Silver Lion - Brave Brands
Creative Strategy

The Breakaway

AGENCY: BBDO BELGIUM, Molenbeek-Saint-Jean
BRAND: DECATHLON
CATEGORY: Brave Brands
AWARD: Silver Lion
ADVERTISER: DECATHLON

2022 Cannes Lions International Festival of Creativity - Silver Lion - Healthcare
Creative Strategy

SICK BEATS

AGENCY: AREA 23, AN IPG HEALTH NETWORK COMPANY, New York
BRAND: WOOJER
CATEGORY: Healthcare
AWARD: Silver Lion
ADVERTISER: WOOJER

2022 Cannes Lions International Festival of Creativity - Silver Lion - Collaboration
Creative Strategy

Crime Interrupted

AGENCY: HOST HAVAS, Sydney
BRAND: AUSTRALIAN FEDERAL POLICE
CATEGORY: Collaboration
AWARD: Silver Lion
ADVERTISER: AUSTRALIAN FEDERAL POLICE

2022 Cannes Lions International Festival of Creativity - Silver Lion - Travel/Leisure
Creative Strategy

Discover the originals

AGENCY: FORSMAN & BODENFORS, Gothenburg
BRAND: VISIT SWEDEN
CATEGORY: Travel/Leisure
AWARD: Silver Lion
ADVERTISER: VISIT SWEDEN

2022 Cannes Lions International Festival of Creativity - Silver Lion - Corporate Purpose & Social Responsibility
Creative Strategy

The Unwasted Beer

AGENCY: PUBLICIS ITALY, Milan / PUBLICIS, Dublin
BRAND: HEINEKEN
CATEGORY: Corporate Purpose & Social Responsibility
AWARD: Silver Lion
ADVERTISER: HEINEKEN

2022 Cannes Lions International Festival of Creativity - Bronze Lion - Collaboration
Creative Strategy

Stevenage Challenge

AGENCY: DAVID, Madrid / DAVID, Miami
BRAND: BURGER KING
CATEGORY: Collaboration
AWARD: Bronze Lion
ADVERTISER: BURGER KING

2022 Cannes Lions International Festival of Creativity - Bronze Lion - Products / Services
Creative Strategy

SICK BEATS

AGENCY: AREA 23, AN IPG HEALTH NETWORK COMPANY, New York
BRAND: WOOJER
CATEGORY: Products / Services
AWARD: Bronze Lion
ADVERTISER: WOOJER

2022 Cannes Lions International Festival of Creativity - Bronze Lion - Audience Insight
Creative Strategy

Helmet has always been a good idea

AGENCY: &Co. / NoA, Copenhagen
BRAND: DANISH ROAD SAFETY COUNCIL
CATEGORY: Audience Insight
AWARD: Bronze Lion
ADVERTISER: DANISH ROAD SAFETY COUNCIL

2022 Cannes Lions International Festival of Creativity - Bronze Lion - Travel/Leisure
Creative Strategy

Hexagonal (en)

AGENCY: PUBLICIS CONSEIL, Paris
BRAND: SNCF
CATEGORY: Travel/Leisure
AWARD: Bronze Lion
ADVERTISER: SNCF

2022 Cannes Lions International Festival of Creativity - Bronze Lion - Collaboration
Creative Strategy

Shutter Ads

AGENCY: PUBLICIS ITALY, Milan
BRAND: HEINEKEN
CATEGORY: Collaboration
AWARD: Bronze Lion
ADVERTISER: HEINEKEN

2022 Cannes Lions International Festival of Creativity - Bronze Lion - Products / Services
Creative Strategy

OREO Thins Protection Program

AGENCY: THE COMMUNITY, Miami
BRAND: OREO
CATEGORY: Products / Services
AWARD: Bronze Lion
ADVERTISER: OREO

2022 Cannes Lions International Festival of Creativity - Bronze Lion - Collaboration
Creative Strategy

Dyslexic thinking

AGENCY: FCB INFERNO, London
BRAND: VIRGIN GROUP
CATEGORY: Collaboration
AWARD: Bronze Lion
ADVERTISER: VIRGIN GROUP

2022 Cannes Lions International Festival of Creativity - Bronze Lion - Audience Insight
Creative Strategy

Project Convey

AGENCY: COX COMMUNICATIONS, Atlanta / 180LA
BRAND: COX COMMUNICATIONS
CATEGORY: Audience Insight
AWARD: Bronze Lion
ADVERTISER: COX COMMUNICATIONS

2022 Cannes Lions International Festival of Creativity - Bronze Lion - Challenges & Breakthroughs / Breakthrough on a Budget
Creative Strategy

Empty Chairs

AGENCY: Uncle Grey
BRAND: Børns Vilkår
CATEGORY: Challenges & Breakthroughs / Breakthrough on a Budget
AWARD: Bronze Lion
ADVERTISER: BØRNS VIKÅR