2022 Cannes Lions International Festival of Creativity Award Winners
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Los Santos +3°C
AGENCY:
VMLY&R, São Paulo
BRAND:
GREENPEACE
CATEGORY:
Branded Content for Sport/Gaming
AWARD:
Gold Lion
ADVERTISER: GREENPEACE
Nikesync
AGENCY:
R/GA, London
BRAND:
NIKE
CATEGORY:
E06/014
AWARD:
Grand Prix
ADVERTISER: NIKE
NATIVE SPORTSCASTERS
AGENCY:
WE BELIEVERS, Brooklyn
BRAND:
AB INBEV
CATEGORY:
Branded Content for Sport/Live Broadcast / Live Streaming
AWARD:
Gold Lion
ADVERTISER: AB INBEV
Stuck in the ’80s
AGENCY:
SOKO, São Paulo
BRAND:
ABINBEV - GUARANÁ ANTARCTICA
CATEGORY:
Excellence in Sports Entertainment/Brand Storytelling
AWARD:
Gold Lion
ADVERTISER: ABINBEV - GUARANÁ ANTARCTICA
Super. Human. | Tokyo 2020 Paralympic Games Trailer
AGENCY:
4CREATIVE, London
BRAND:
CHANNEL 4
CATEGORY:
Branded Content for Sport/Innovation in Branded Content
AWARD:
Silver Lion
ADVERTISER: CHANNEL 4
Foamy Haircut
AGENCY:
AFRICA DDB, São Paulo
BRAND:
BRAHMA BEER
CATEGORY:
Influencer & Co-Creation
AWARD:
Silver Lion
ADVERTISER: BRAHMA BEER
FIFA 21 X Ramadan League
AGENCY:
adam&eveDDB, London
BRAND:
EA SPORTS
CATEGORY:
Branded Content for Sport/Gaming
AWARD:
Silver Lion
ADVERTISER: EA SPORTS
The Sacrifice
AGENCY:
McCann Santiago de Chile
BRAND:
GREENPEACE
CATEGORY:
Excellence in Sports Entertainment / Sports for Good
AWARD:
Silver Lion
ADVERTISER: GREENPEACE
I Am Possible Court
AGENCY:
HAVAS MIDDLE EAST, Dubai
BRAND:
ADIDAS
CATEGORY:
Fan Engagement
AWARD:
Silver Lion
ADVERTISER: ADIDAS
McEnroe vs. McEnroe
AGENCY:
FCB New York
BRAND:
ANHEUSER-BUSCH INBEV
CATEGORY:
Innovative Use of Tech & Platforms for Sport
AWARD:
Silver Lion
ADVERTISER: ANHEUSER-BUSCH INBEV
Samsung Fastframe
AGENCY:
CHEIL AMSTERDAM, Amsterdam
BRAND:
SAMSUNG ELECTRONICS BENELUX
CATEGORY:
Innovation in Branded Products for Sport
AWARD:
Silver Lion
ADVERTISER: SAMSUNG ELECTRONICS BENELUX
Dream The Hockey Dream
AGENCY:
DDB SPAIN, Madrid
BRAND:
HEROES OF TODAY PLATFORM (LALIGA, IBERIA,AMC NETWORKS,DKV, DUREX, BAVIERA, FEPM)
CATEGORY:
Branded Content for Sport/Innovation in Branded Content
AWARD:
Bronze Lion
ADVERTISER: HEROES OF TODAY PLATFORM (LALIGA, IBERIA,AMC NETWORKS,DKV, DUREX, BAVIERA, FEPM)
The Dream
BRAND:
HEROES OF TODAY PLATFORM (LALIGA, IBERIA,AMC NETWORKS,DKV, DUREX, BAVIERA, FEPM)
CATEGORY:
Branded Content for Sport/Innovation in Branded Content
AWARD:
Bronze Lion
ADVERTISER: HEROES OF TODAY PLATFORM (LALIGA, IBERIA,AMC NETWORKS,DKV, DUREX, BAVIERA, FEPM)
The Breakaway
BRAND:
DECATHLON
CATEGORY:
Branded Content for Sport/Gaming
AWARD:
Bronze Lion
ADVERTISER: DECATHLON
The Breakaway
AGENCY:
BBDO BELGIUM, Molenbeek-Saint-Jean
BRAND:
DECATHLON
CATEGORY:
Branded Content for Sport/Gaming
AWARD:
Bronze Lion
ADVERTISER: DECATHLON
Long Live the Prince
AGENCY:
ENGINE, London
BRAND:
KIYAN PRINCE FOUNDATION, EA SPORTS, QPR, MATCH ATTAX
CATEGORY:
E05/006
AWARD:
Bronze Lion
ADVERTISER: KIYAN PRINCE FOUNDATION, EA SPORTS, QPR, MATCH ATTAX
The Uniform That Never Existed
AGENCY:
TRACYLOCKE BRASIL, São Paulo
BRAND:
CENTAURO
CATEGORY:
E06/017
AWARD:
Bronze Lion
ADVERTISER: CENTAURO
The 9th Lane
AGENCY:
BETC Paris
BRAND:
LACOSTE
CATEGORY:
Sports Live Experience
AWARD:
Bronze Lion
ADVERTISER: LACOSTE
Pirate-TV Prerelease
AGENCY:
Mirum
BRAND:
DirecTV Go
CATEGORY:
Excellence in Sports Entertainment / Audience Targeting or Distribution Strategy
AWARD:
Bronze Lion
ADVERTISER: DirecTV
E-nterpreters
AGENCY:
FAHRENHEIT DDB, Lima
BRAND:
PILSEN CALLAO
CATEGORY:
Innovative Use of Tech & Platforms for Sport
AWARD:
Bronze Lion
ADVERTISER: PILSEN CALLAO
