2022 Cannes Lions International Festival of Creativity Award Winners

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2022 Cannes Lions International Festival of Creativity - Gold Lion - Audio-visual Branded Content/Fiction Film: Up to 5 minutes
Entertainment

The Taste of Reunion (Spanish)

AGENCY: OGILVY, Mexico City
BRAND: ABINBEV
CATEGORY: Audio-visual Branded Content/Fiction Film: Up to 5 minutes
AWARD: Gold Lion
ADVERTISER: ABINBEV

2022 Cannes Lions International Festival of Creativity - Gold Lion - Audio-visual Branded Content/Fiction Film: Up to 5 minutes
2022 Cannes Lions International Festival of Creativity - Grand Prix - Audio-visual Branded Content/Fiction Film: 5-30 minutes
Entertainment

Eat a Swede

AGENCY: McCann Stockholm
BRAND: SWEDISH FOOD FEDERATION
CATEGORY: Audio-visual Branded Content/Fiction Film: 5-30 minutes
AWARD: Grand Prix
ADVERTISER: SWEDISH FOOD FEDERATION

2022 Cannes Lions International Festival of Creativity - Gold Lion - Brand Integration for Games
Entertainment

Los Santos +3°C

AGENCY: VMLY&R, São Paulo
BRAND: GREENPEACE
CATEGORY: Brand Integration for Games
AWARD: Gold Lion
ADVERTISER: GREENPEACE

2022 Cannes Lions International Festival of Creativity - Gold Lion - Innovation in Branded Content
Entertainment

#DetoxYourFeed

AGENCY: OGILVY, London
BRAND: DOVE | UNILEVER
CATEGORY: Innovation in Branded Content
AWARD: Gold Lion
ADVERTISER: DOVE | UNILEVER

2022 Cannes Lions International Festival of Creativity - Gold Lion - Audio-visual Branded Content/Brand Integration & Sponsorships / Partnerships
Entertainment

MYTHIC QUEST: CORPORATE GRUBHUB CARD LEAK

AGENCY: APPLE TV+, Culver City / MIRIMAR, Los Angeles
BRAND: APPLE TV+
CATEGORY: Audio-visual Branded Content/Brand Integration & Sponsorships / Partnerships
AWARD: Gold Lion
ADVERTISER: APPLE TV+

2022 Cannes Lions International Festival of Creativity - Silver Lion - Innovation in Branded Content
Entertainment

Eat a Swede

AGENCY: McCANN, Stockholm
BRAND: SWEDISH FOOD FEDERATION
CATEGORY: Innovation in Branded Content
AWARD: Silver Lion
ADVERTISER: SWEDISH FOOD FEDERATION

2022 Cannes Lions International Festival of Creativity - Silver Lion - Audio-visual Branded Content/Audience Engagement / Distribution Strategy
Entertainment

DUBBING THE MOVIE

AGENCY: TENCENT, Shenzhen
BRAND: DUNHUANG ACADEMY + TENCENT PICTURES
CATEGORY: Audio-visual Branded Content/Audience Engagement / Distribution Strategy
AWARD: Silver Lion
ADVERTISER: DUNHUANG ACADEMY + TENCENT PICTURES

2022 Cannes Lions International Festival of Creativity - Silver Lion - Innovation in Branded Content
Entertainment

Los Santos +3°C

AGENCY: VMLY&R, São Paulo
BRAND: GREENPEACE
CATEGORY: Innovation in Branded Content
AWARD: Silver Lion
ADVERTISER: GREENPEACE

2022 Cannes Lions International Festival of Creativity - Silver Lion - Talent: Film, Series & Audio
Entertainment

Master Ji

AGENCY: BYJU'S, Bengaluru
BRAND: BYJU'S
CATEGORY: Talent: Film, Series & Audio
AWARD: Silver Lion
ADVERTISER: BYJU'S

2022 Cannes Lions International Festival of Creativity - Silver Lion - Innovation in Branded Content
Entertainment

Genesis Curry Flow

AGENCY: BERLIN CAMERON, New York
BRAND: UNDER ARMOUR
CATEGORY: Innovation in Branded Content
AWARD: Silver Lion
ADVERTISER: UNDER ARMOUR

2022 Cannes Lions International Festival of Creativity - Silver Lion - Audio-visual Branded Content/Non-fiction Film: 5-30 minutes
Entertainment

Coded: The Hidden Love of J.C. Leyendecker (Trailer)

AGENCY: PROCTER & GAMBLE, Cincinnati / DELIRIO FILMS, Los Angeles / IMAGINE ENTERTAINMENT, Beverly Hills
BRAND: PROCTER & GAMBLE
CATEGORY: Audio-visual Branded Content/Non-fiction Film: 5-30 minutes
AWARD: Silver Lion
ADVERTISER: PROCTER & GAMBLE

2022 Cannes Lions International Festival of Creativity - Silver Lion - Talent: Digital & Social
Entertainment

WHAT WHACK WEARS

AGENCY: PEREIRA O'DELL, San Francisco / ADOBE, San Francisco
BRAND: ADOBE
CATEGORY: Talent: Digital & Social
AWARD: Silver Lion
ADVERTISER: ADOBE

2022 Cannes Lions International Festival of Creativity - Bronze Lion - Innovation in Branded Content
Entertainment

Lay's Crispy Subtitles (Case Film)

AGENCY: HAPPINESS, AN FCB ALLIANCE, Brussels / HAPPINESS SAIGON, AN FCB ALLIANCE, Ho Chi Minh City
BRAND: PEPSICO
CATEGORY: Innovation in Branded Content
AWARD: Bronze Lion
ADVERTISER: PEPSICO

2022 Cannes Lions International Festival of Creativity - Bronze Lion - Sports: Brand Integration & Sponsorships / Partnerships
Entertainment

Long Live the Prince

AGENCY: ENGINE, London
BRAND: KIYAN PRINCE FOUNDATION, EA SPORTS, QPR, MATCH ATTAX
CATEGORY: Sports: Brand Integration & Sponsorships / Partnerships
AWARD: Bronze Lion
ADVERTISER: KIYAN PRINCE FOUNDATION, EA SPORTS, QPR, MATCH ATTAX

2022 Cannes Lions International Festival of Creativity - Bronze Lion - Innovation in Branded Content
Entertainment

Golf Ad Break Championship Hype Reel

AGENCY: DDB Sydney
BRAND: VOLKSWAGEN
CATEGORY: Innovation in Branded Content
AWARD: Bronze Lion
ADVERTISER: VOLKSWAGEN

2022 Cannes Lions International Festival of Creativity - Bronze Lion - Audio-visual Branded Content/Audio Content
Entertainment

Crime Interrupted

AGENCY: HOST HAVAS, Sydney
BRAND: AUSTRALIAN FEDERAL POLICE
CATEGORY: Audio-visual Branded Content/Audio Content
AWARD: Bronze Lion
ADVERTISER: AUSTRALIAN FEDERAL POLICE

2022 Cannes Lions International Festival of Creativity - Bronze Lion - Audio-visual Branded Content/Fiction Film: 5-30 minutes
Entertainment

Escape From The Office

AGENCY: SMUGGLER, Central LA / APPLE, Cupertino
BRAND: APPLE
CATEGORY: Audio-visual Branded Content/Fiction Film: 5-30 minutes
AWARD: Bronze Lion
ADVERTISER: APPLE

2022 Cannes Lions International Festival of Creativity - Bronze Lion - Audio-visual Branded Content/Fiction Film: 5-30 minutes
Entertainment

8:46 Films

AGENCY: SATURDAY MORNING, Los Angeles
BRAND: PROCTER & GAMBLE
CATEGORY: Audio-visual Branded Content/Fiction Film: 5-30 minutes
AWARD: Bronze Lion
ADVERTISER: PROCTER & GAMBLE

2022 Cannes Lions International Festival of Creativity - Bronze Lion - Talent: Digital & Social
Entertainment

#TURNTOCOLD

AGENCY: SAATCHI & SAATCHI, New York
BRAND: PROCTER & GAMBLE - TIDE
CATEGORY: Talent: Digital & Social
AWARD: Bronze Lion
ADVERTISER: PROCTER & GAMBLE - TIDE