2022 Cannes Lions International Festival of Creativity Award Winners

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2022 Cannes Lions International Festival of Creativity - Gold Lion - Food & Drink All food and drinks
Social & Influencer

Foamy Haircut

AGENCY: AFRICA DDB, São Paulo
BRAND: BRAHMA BEER
CATEGORY: Food & Drink All food and drinks
AWARD: Gold Lion
ADVERTISER: BRAHMA BEER

2022 Cannes Lions International Festival of Creativity - Grand Prix - Media / Entertainment
Social & Influencer

The Unfiltered History Tour

AGENCY: DENTSU CREATIVE, Bengaluru / DENTSU CREATIVE, Mumbai / DENTSU CREATIVE, Gurgaon
BRAND: VICE MEDIA
CATEGORY: Media / Entertainment
AWARD: Grand Prix
ADVERTISER: VICE MEDIA

2022 Cannes Lions International Festival of Creativity - Gold Lion - Social Film
Social & Influencer

The Lost Class

AGENCY: Leo Burnett Chicago
BRAND: CHANGE THE REF INC.
CATEGORY: Social Film
AWARD: Gold Lion
ADVERTISER: CHANGE THE REF INC.

2022 Cannes Lions International Festival of Creativity - Gold Lion - Multi-platform Social Campaign
Social & Influencer

Genesis Curry Flow

AGENCY: BERLIN CAMERON, New York
BRAND: UNDER ARMOUR
CATEGORY: Multi-platform Social Campaign
AWARD: Gold Lion
ADVERTISER: UNDER ARMOUR

2022 Cannes Lions International Festival of Creativity - Gold Lion - Not-for-profit / Charity / Government
Social & Influencer

Chatpat

AGENCY: FCB INDIA, Delhi / KINNECT, Mumbai / FCB CHICAGO
BRAND: SOS CHILDREN'S VILLAGES INDIA
CATEGORY: Not-for-profit / Charity / Government
AWARD: Gold Lion
ADVERTISER: SOS CHILDREN'S VILLAGES INDIA

2022 Cannes Lions International Festival of Creativity - Gold Lion - Automotive Vehicles, other automotive
Social & Influencer

Nothing But Sheer Joy

AGENCY: TBWA\JUICE CHINA, Beijing / TBWA\BOLT SHANGHAI, Shanghai
BRAND: BMW
CATEGORY: Automotive Vehicles, other automotive
AWARD: Gold Lion
ADVERTISER: BMW

2022 Cannes Lions International Festival of Creativity - Gold Lion - Innovative Use of Influencers
Social & Influencer

Lu From Magalu

AGENCY: OGILVY, São Paulo / MAGAZINE LUIZA, São Paulo
BRAND: MAGAZINE LUIZA
CATEGORY: Innovative Use of Influencers
AWARD: Gold Lion
ADVERTISER: MAGAZINE LUIZA

2022 Cannes Lions International Festival of Creativity - Silver Lion - Social Commerce
Social & Influencer

KFCopypaste

AGENCY: PS21, Madrid
BRAND: KFC
CATEGORY: Social Commerce
AWARD: Silver Lion
ADVERTISER: KFC

2022 Cannes Lions International Festival of Creativity - Silver Lion - Co-Creation & User Generated Content
Social & Influencer

Foamy Haircut

AGENCY: AFRICA DDB, São Paulo
BRAND: BRAHMA BEER
CATEGORY: Co-Creation & User Generated Content
AWARD: Silver Lion
ADVERTISER: BRAHMA BEER

2022 Cannes Lions International Festival of Creativity - Silver Lion - Social Purpose
Social & Influencer

The Micropedia of Microaggressions (Board)

AGENCY: ZULU ALPHA KILO, Toronto
BRAND: BLACK BUSINESS AND PROFESSIONAL ASSOCIATION, ET AL.
CATEGORY: Social Purpose
AWARD: Silver Lion
ADVERTISER: BLACK BUSINESS AND PROFESSIONAL ASSOCIATION, ET AL.

2022 Cannes Lions International Festival of Creativity - Silver Lion - Social Film
Social & Influencer

Tudum Stories

AGENCY: PUBLICIS ITALY, Milan
BRAND: NETFLIX
CATEGORY: Social Film
AWARD: Silver Lion
ADVERTISER: NETFLIX

2022 Cannes Lions International Festival of Creativity - Silver Lion - Social Purpose
Social & Influencer

The Unfiltered History Tour

AGENCY: DENTSU CREATIVE, Bengaluru / DENTSU CREATIVE, Mumbai / DENTSU CREATIVE, Gurgaon
BRAND: VICE MEDIA
CATEGORY: Social Purpose
AWARD: Silver Lion
ADVERTISER: VICE MEDIA

2022 Cannes Lions International Festival of Creativity - Silver Lion - Corporate Purpose & Social Responsibility
Social & Influencer

Feminine Arabic

AGENCY: VMLY&R COMMERCE MENA, Dubai
BRAND: TWITTER
CATEGORY: Corporate Purpose & Social Responsibility
AWARD: Silver Lion
ADVERTISER: TWITTER

2022 Cannes Lions International Festival of Creativity - Silver Lion - Co-Creation & User Generated Content
Social & Influencer

Tattoo Duo-Over

AGENCY: BETC Paris
BRAND: DUOLINGO
CATEGORY: Co-Creation & User Generated Content
AWARD: Silver Lion
ADVERTISER: DUOLINGO

2022 Cannes Lions International Festival of Creativity - Silver Lion - Not-for-profit / Charity / Government
Social & Influencer

The Lost Class

AGENCY: LEO BURNETT, Chicago
BRAND: CHANGE THE REF INC.
CATEGORY: Not-for-profit / Charity / Government
AWARD: Silver Lion
ADVERTISER: CHANGE THE REF INC.

2022 Cannes Lions International Festival of Creativity - Silver Lion - Real-time Response
Social & Influencer

Bless Your F*ing Cooch

AGENCY: MISCHIEF @ NO FIXED ADDRESS, Brooklyn
BRAND: EOS
CATEGORY: Real-time Response
AWARD: Silver Lion
ADVERTISER: EOS

2022 Cannes Lions International Festival of Creativity - Silver Lion - Social Purpose
Social & Influencer

Dyslexic thinking

AGENCY: FCB INFERNO, London
BRAND: VIRGIN GROUP
CATEGORY: Social Purpose
AWARD: Silver Lion
ADVERTISER: VIRGIN GROUP

2022 Cannes Lions International Festival of Creativity - Silver Lion - Partnerships
Social & Influencer

DojaCode

AGENCY: MOJO SUPERMARKET, New York / RCA RECORDS, New York
BRAND: GIRLS WHO CODE
CATEGORY: Partnerships
AWARD: Silver Lion
ADVERTISER: GIRLS WHO CODE

2022 Cannes Lions International Festival of Creativity - Silver Lion - Multi-platform Social Campaign
Social & Influencer

The Virtual Heineken Silver

AGENCY: PUBLICIS ITALY, Milan
BRAND: HEINEKEN
CATEGORY: Multi-platform Social Campaign
AWARD: Silver Lion
ADVERTISER: HEINEKEN

2022 Cannes Lions International Festival of Creativity - Silver Lion - Travel / Leisure
Social & Influencer

Invaluable Food

AGENCY: Leo Burnett Madrid
BRAND: MADRID FUSIÓN
CATEGORY: Travel / Leisure
AWARD: Silver Lion
ADVERTISER: MADRID FUSIÓN