2022 Cannes Lions International Festival of Creativity Award Winners

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2022 Cannes Lions International Festival of Creativity - Gold Lion - Cultural Insight
Direct

The Nominate Me Selfie

AGENCY: FCB INDIA, Delhi / FCB CHICAGO
BRAND: POLITICAL SHAKTI + THE TIMES OF INDIA
CATEGORY: Cultural Insight
AWARD: Gold Lion
ADVERTISER: POLITICAL SHAKTI + THE TIMES OF INDIA

2022 Cannes Lions International Festival of Creativity - Gold Lion - Local Brand
Direct

The Elections Edition

AGENCY: IMPACT BBDO, Dubai
BRAND: ANNAHAR NEWSPAPER
CATEGORY: Local Brand
AWARD: Gold Lion
ADVERTISER: ANNAHAR NEWSPAPER

2022 Cannes Lions International Festival of Creativity - Gold Lion - Data-driven Targeting
Direct

Shah Rukh Khan-My-Ad

AGENCY: OGILVY, Mumbai
BRAND: CADBURY CELEBRATIONS
CATEGORY: Data-driven Targeting
AWARD: Gold Lion
ADVERTISER: CADBURY CELEBRATIONS

2022 Cannes Lions International Festival of Creativity - Gold Lion - Market Disruption
Direct

Cirkulär (film)

AGENCY: HJALTELIN STAHL, PART OF ACCENTURE SONG, Copenhagen / IKEA DANMARK, Taastrup / MARKETSQUARE, Copenhagen
BRAND: IKEA
CATEGORY: Market Disruption
AWARD: Gold Lion
ADVERTISER: IKEA

2022 Cannes Lions International Festival of Creativity - Gold Lion - Travel / Leisure
Direct

Invaluable Food

AGENCY: Leo Burnett Madrid
BRAND: MADRID FUSIÓN
CATEGORY: Travel / Leisure
AWARD: Gold Lion
ADVERTISER: MADRID FUSIÓN

2022 Cannes Lions International Festival of Creativity - Gold Lion - Launch / Re-launch
Direct

Apologize The Rainbow

AGENCY: DDB, Chicago / DDB, New York
BRAND: SKITTLES
CATEGORY: Launch / Re-launch
AWARD: Gold Lion
ADVERTISER: SKITTLES

2022 Cannes Lions International Festival of Creativity - Grand Prix - Use of Broadcast
Direct

Less Talk, More Bitcoin

AGENCY: ACCENTURE SONG, New York / COINBASE, San Francisco
BRAND: COINBASE
CATEGORY: Use of Broadcast
AWARD: Grand Prix
ADVERTISER: COINBASE

2022 Cannes Lions International Festival of Creativity - Grand Prix - Use of Broadcast
Direct

Less Talk, More Bitcoin

BRAND: COINBASE
CATEGORY: Use of Broadcast
AWARD: Grand Prix
ADVERTISER: COINBASE

2022 Cannes Lions International Festival of Creativity - Silver Lion - Cultural Insight
Direct

Google - Black Owned Friday

AGENCY: GOOGLE, New York / BBH USA, New York / ANONYMOUS CONTENT, Los Angeles
BRAND: GOOGLE
CATEGORY: Cultural Insight
AWARD: Silver Lion
ADVERTISER: GOOGLE

2022 Cannes Lions International Festival of Creativity - Silver Lion - Single-market Campaign
Direct

ReStory

AGENCY: HAPPINESS, AN FCB ALLIANCE, Brussels
BRAND: CANON BELGIUM
CATEGORY: Single-market Campaign
AWARD: Silver Lion
ADVERTISER: CANON BELGIUM

2022 Cannes Lions International Festival of Creativity - Silver Lion - Use of Broadcast
Direct

Foamy Haircut

AGENCY: AFRICA DDB, São Paulo
BRAND: BRAHMA BEER
CATEGORY: Use of Broadcast
AWARD: Silver Lion
ADVERTISER: BRAHMA BEER

2022 Cannes Lions International Festival of Creativity - Silver Lion - Experience Design
Direct

Los Santos +3°C

AGENCY: VMLY&R, São Paulo
BRAND: GREENPEACE
CATEGORY: Experience Design
AWARD: Silver Lion
ADVERTISER: GREENPEACE

2022 Cannes Lions International Festival of Creativity - Silver Lion - Use of Digital Platforms
Direct

Beyond Binary Code

AGENCY: Colenso BBDO Auckland
BRAND: SPARK
CATEGORY: Use of Digital Platforms
AWARD: Silver Lion
ADVERTISER: SPARK

2022 Cannes Lions International Festival of Creativity - Silver Lion - Media / Entertainment
Direct

The Elections Edition

AGENCY: IMPACT BBDO, Dubai
BRAND: ANNAHAR NEWSPAPER
CATEGORY: Media / Entertainment
AWARD: Silver Lion
ADVERTISER: ANNAHAR NEWSPAPER

2022 Cannes Lions International Festival of Creativity - Silver Lion - Consumer Services / Business to Business
Direct

Chickenstock

AGENCY: TBWA\RAAD, Dubai
BRAND: KFC
CATEGORY: Consumer Services / Business to Business
AWARD: Silver Lion
ADVERTISER: KFC

2022 Cannes Lions International Festival of Creativity - Silver Lion - Not-for-profit / Charity / Government
Direct

Inheritance Pass

AGENCY: Havas Chicago
BRAND: YELLOWSTONE FOREVER
CATEGORY: Not-for-profit / Charity / Government
AWARD: Silver Lion
ADVERTISER: YELLOWSTONE FOREVER

2022 Cannes Lions International Festival of Creativity - Silver Lion - Challenger Brand
Direct

Hack Market (fr)

AGENCY: MARCEL, Paris
BRAND: BACK MARKET
CATEGORY: Challenger Brand
AWARD: Silver Lion
ADVERTISER: BACK MARKET

2022 Cannes Lions International Festival of Creativity - Silver Lion - Personalised Campaigns
Direct

A Song for Every CMO (126s)

AGENCY: FCB New York
BRAND: SPOTIFY
CATEGORY: Personalised Campaigns
AWARD: Silver Lion
ADVERTISER: SPOTIFY

2022 Cannes Lions International Festival of Creativity - Silver Lion - Gaming
Direct

Hidden Spots

AGENCY: GUT, Sao Paulo
BRAND: THE KRAFT HEINZ CO
CATEGORY: Gaming
AWARD: Silver Lion
ADVERTISER: THE KRAFT HEINZ CO

2022 Cannes Lions International Festival of Creativity - Silver Lion - Copywriting
Direct

hello literally everyone

AGENCY: TWITTER, San Francisco
BRAND: TWITTER
CATEGORY: Copywriting
AWARD: Silver Lion
ADVERTISER: TWITTER