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Cannes Lions International Festival of Creativity

Creative Award
London, United Kingdom
Ministry of Environmental Protection & Natural Resources of Ukraine - "Chornobyl Vanishing Logo" by Cannes Lions International Festival of Creativity 2022

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TitleChornobyl Vanishing Logo
BriefMany people know about the tragedy, but far fewer know that the cities of Chornobyl Exclusion Zone are gradually disappearing, being destroyed by neglect and absorbed by nature. This means that over time no one will be able to see the consequences of the man-made disaster. The form of the logo is based on the shape of the fourth reactor — the place where it all began. Every year the Chornobyl logo changes, becoming lighter in weight until the end point of its existence in 2064 when the Chornobyl Power Plant will be completely decommissioned.
Agency
Campaign Chornobyl Vanishing Logo
Advertiser Ministry of Environmental Protection and Natural Resources of Ukraine
Brand Ministry of Environmental Protection & Natural Resources of Ukraine

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PostedNovember 2021
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