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Cannes Lions International Festival of Creativity

Creative Award
London, United Kingdom
Victoria - "Victoria Cempasúchil: The Taste Of Reunion" by Cannes Lions International Festival of Creativity 2022

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TitleVictoria Cempasúchil: The Taste Of Reunion
BriefVictoria beer created Cempasuchil: The taste of reunion, the first TV ad made with real comments that Mexicans wrote to their departed loved ones on social networks, those comments served as inspiration to develop our content, giving voice for the first time to our consumers.The cempasúchil flower became the icon that connected all creative actions, being a symbolic bridge that guides the deceased to the world of the living, made possible the reunion and close the line between living and dead for Mexicans to connect with their loved ones for one last night and celebrate in an innovative way one of the most important traditions for them.
Agency
Campaign The Taste of Reunion
Advertiser Cerveceria Modelo
Brand Victoria

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PostedNovember 2022
Business SectorSubscribers Only
StorySubscribers Only
Media Type Television & Cinema
Regional Chief Creative Officer J....ca Ap.....iz Subscribers Only
Chief Creative Officer D...o Ro.....uez Subscribers Only
Global Chief Creative Officer ..z T...or Subscribers Only
Deputy Chief Creative Officer ..e Sc.....tta Subscribers Only
Creative Director K...n M...ia Subscribers Only
Creative Director J...er M..o Subscribers Only
Content Creative Director B...m Ro.....uez Subscribers Only
Copywriter J...ome Go....lez Subscribers Only
Copywriter �...el I...ñez Subscribers Only
Art Director I...el M..a Subscribers Only
Art Director Jo....an Ap....io Subscribers Only